Why an Automation Agency
Every business on earth is drowning in manual processes. Emails that should be automated. Data that should flow between systems without human intervention. Reports that should generate themselves. The demand for automation expertise vastly exceeds the supply of qualified providers. This starter kit gives you everything you need to capture that demand.
Client Acquisition Scripts
The hardest part of starting any service business is getting clients. This kit includes word-for-word outreach scripts for cold email, LinkedIn, and cold calling — all tested and optimized for automation agency services. Also included: proposal templates, case study frameworks, and a client qualification checklist so you never waste time on bad-fit prospects.
Project Templates
Every automation project follows a similar structure: discovery, mapping, building, testing, and deployment. This kit includes project management templates for each phase, client communication templates, and documentation frameworks. You’ll look like a seasoned professional from your very first project.
The Pricing Calculator
Pricing automation work is notoriously difficult because the value is often invisible to the client. Our pricing calculator accounts for: project complexity, number of integrations, ongoing maintenance requirements, and the value of time saved. It generates three pricing tiers — good, better, and best — so clients can choose their commitment level.
What You’ll Earn
Based on data from 50+ automation agencies, first-year revenue typically falls between $50,000 and $150,000 for solo operators. With two or three team members, that number scales to $200,000 to $500,000. The key is recurring revenue from maintenance contracts, which this kit shows you how to structure and sell.